Tradition Gift giving - Japan

In some countries like Japan, Indonesia and the Philippines, exchanging gifts is strongly rooted in tradition. Part of the tradition is the gracious style used to present and receive them. It’s important to plan time and focus on the process.

It’s very important in Asia and the Middle East to only use your right hand, or both hands, to offer or accept a gift. In Japan and Hong Kong, use both hands.

Gift giving in Japan is deeply rooted in tradition with gifts given not only for social occasions, but also for social obligations - gifts given when indebted to others, both family and business. The emphasis is on the act of giving rather than the gift itself. The value of the gift is of less importance than the presentation and thoughtfulness in which it is presented.

Japanese Gift giving culture

In Japan gift giving is an art form, representing friendship, respect, and gratitude. The ceremony is important; the gift is always in a gift box, or beautifully wrapped in quality paper, and given with great respect. There’s an expectation a gift will be offered at the first meeting, and gifts will continue to be part of your business dealings.

When you offer your gift, hold it in both hands and bow, saying words that let the person know, ‘this gift is insignificant in comparison to the importance of the relationship’. Saying it’s “a small thing”, even if the gift is expensive, conveys this sentiment. In addition to gifts being routinely given for various occasions or meetings, there are two ‘gift giving’ seasons each year. One is mid-summer (O-Chugen) and the other at the end of the year (O-Seibo). A gift should be given during each of these seasons.

In Japan symbolism is important. A gift with a pair of items is considered lucky, but sets of four or nine are unlucky. Plus, the number 4 also means death; and the color red is associated with funerals, so don’t give a pen with red ink, and don’t write out a card using red. Books aren’t appropriate; and sharp objects like knives, scissors, and letter openers symbolize ‘severing a relationship.