Traditional
Gift Giving – Latin
World is a mix of different cultures and different
behaviors. The way of gifting also differs in every place according to their
behavior. As we know different markets have different ways of gift giving to
make client relationship.
The misunderstanding of the cross cultural activities
will lead to offense and also gift giving is bribery in some places like
Singapore. Now a days to do a business globally it is mandatory to understand
the different cultures gift giving behavior and their behavior.
While doing business gift giving few points has to be
considered
1)Who
will be receiving gifts? Which country the receiver belongs to?
2)Which
gifts will be acceptable in particular country?
3)What
is the behavior of the receiver in gift receiving?
4)What
tradition is followed by receiver in gift receiving?
5)What
is the way of giving gift? Is there any gender difference while receiving
gifts?
Latin Gift giving culture:
1) Latin cultures don’t have formal or traditional ceremonies
surrounding gift giving. However, business relationships are developed as
personal relationships. And in order to build a strong and lasting friendship,
gifts are a thoughtful way to make a good first impression, and socially
continue showing generosity, appreciation, and kindness.
2) Because relationships become personal, find out about your
Latin counterpart or client’s lifestyle. Then using these details, select
insightful gifts that will reflect how important this person is. Always have
the gift wrapped in a quality paper, as this is a subtle detail that can
express the value of the relationship.
3) If you’re a man giving a business gift to a female, in order
for the gift not to be construed as a romantic overture, tell her you’re
delivering the gift to her on behalf of your wife, or your secretary. Symbolism
in this culture will also influence the choices you make for gifts and wrapping
paper. Black or purple paper isn’t used because it’s used during Holy Week.
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