Saturday 21 April 2012

Traditional Gift Giving - Latin

Traditional Gift Giving – Latin
World is a mix of different cultures and different behaviors. The way of gifting also differs in every place according to their behavior. As we know different markets have different ways of gift giving to make client relationship.

The misunderstanding of the cross cultural activities will lead to offense and also gift giving is bribery in some places like Singapore. Now a days to do a business globally it is mandatory to understand the different cultures gift giving behavior and their behavior.

While doing business gift giving few points has to be considered
1)Who will be receiving gifts? Which country the receiver belongs to?
2)Which gifts will be acceptable in particular country?
3)What is the behavior of the receiver in gift receiving?
4)What tradition is followed by receiver in gift receiving?
5)What is the way of giving gift? Is there any gender difference while receiving gifts?

Latin Gift giving culture:
1) Latin cultures don’t have formal or traditional ceremonies surrounding gift giving. However, business relationships are developed as personal relationships. And in order to build a strong and lasting friendship, gifts are a thoughtful way to make a good first impression, and socially continue showing generosity, appreciation, and kindness.
2) Because relationships become personal, find out about your Latin counterpart or client’s lifestyle. Then using these details, select insightful gifts that will reflect how important this person is. Always have the gift wrapped in a quality paper, as this is a subtle detail that can express the value of the relationship.
3) If you’re a man giving a business gift to a female, in order for the gift not to be construed as a romantic overture, tell her you’re delivering the gift to her on behalf of your wife, or your secretary. Symbolism in this culture will also influence the choices you make for gifts and wrapping paper. Black or purple paper isn’t used because it’s used during Holy Week.




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